about

Style House Label

We believe that personal evolution is the highest form of art. Each garment, accessory, and piece of furniture we create serves as a talisman for transformation – tools that enable individuals to manifest their authentic selves in the physical world.

Born from the vision of artist-entrepreneur Avue Darien-Gordon, Major Arcana emerged as more than a style house – it became a sanctuary for those seeking to merge their inner journey with outer expression. Like the Major Arcana cards in tarot, which represent life's profound lessons and transformative moments, our collections guide wearers through their personal evolution.

"We are purveyors of social architecture" - we think, we live, we present, We discern, listen and view; with the intention to inspire others, to generate a vibration higher than yourself.

Conscious Creator

Avue Darien-Gordon, Ever artistic, entrepreneurial, a proactive problem-solver, balancing design, function, and music with hard business objectives. His forward-thinking attitude means he’s continually assessing the market and identifying new opportunities, bringing new and engaging creative ideas to the world.

Armed with an extensive industry network, connected to creative individuals and collectives in Europe, North America an Asia. Avue has a solid track record of producing high-quality IDEAS and content with brands Reebok, Royal Albert Hall, Oakley, Bacardi and Virgin Atlantic, and with international agency networks M&C Saatchi and DDB.